Social Sales Training with a Purpose

Connected Selling teaches important social selling techniques and tools with a specific focus on your target accounts and opportunities to generate demand and engage influencers and decision makers. You will learn to cultivate and grow accounts by developing a network of advocacy and tailor messages to a wide range of customer stakeholders to build a business case and consensus for decisions. 

Our training is relevant to every generation and role with a focus on skill mastery, creating a personal and professional brand, and message management. In the Connected Selling program you will learn to

  1. Identify decision-makers at scale and engage as many as possible through social media

  2. Funnel decision-makers into a pipeline of qualified buyers

  3. Get sellers closer to buyers earlier in the buying process

  4. Develop opportunities and relationships both online and offline 

Even with sophisticated training methods and modern equipment, seasoned baseball players can't compete in the big leagues without sharp basic skills. That's why teams convene every year for spring training. It's no different in professional sales, and with the advent of social selling, the fundamentals are as important as ever. Connected Selling programs focus on refreshing sales basics as a foundation for successful social selling.
 

The Connected Selling Training Program

The Connected Selling program is a dynamic, immersive training experience that teaches effective social selling techniques on relevant platforms—alongside and incorporating strategic account and selling methods. Participants learn to create a strong personal and professional brand while accelerating their active sales engagements. Modules include

The Power of Social

  • Learn that how you sell is more important than what you sell

Creating a Personal and Professional Brand

  • Establish a broader and differentiated personal presence in the market
  • Become a micro-marketer to create opportunities

Creating Account Demand

  • Apply target account segmentation
  • Confirm account and buyer personas

Social Research

  • Define a “target community” of potential buyers to consistently interact with
  • Develop a deep understanding of the customer’s business to challenge their thinking

Social Listening and Monitoring

  • Socially surround key accounts and people and “listen” to gather insight and knowledge
  • Use content aggregators, alerts, and triggers for disciplined prospecting

Social Engagement and Opportunity Development

  • Establish connections based on common interests, friends, and shared experiences
  • Develop a business case and stakeholder support to mobilize around a decision

Social Message Management and Publishing

  • Create personalized content for your target market
  • Tailor your message to a wide range of customer stakeholders

Measurement

  • 90 Day Challenge: Set specific objectives and actionable commitments
 

Program Tailoring

  • Review current go-to-market strategies
  • Assess current digital marketing initiatives and messaging
  • Tailor program to current sales process(es) and selling motions
  • Confirm target account segmentation and account and buyer personas
  • Define the metrics for salespeople to measure results