The Power of Social

How you sell is more important than what you sell

Create a Personal Brand

Establish a broader and differentiated personal presence in the market

Become a micro-marketer to create opportunities

Creating Account Demand

Target Account Segmentation

Confirm Account and Buyer Personas

Social Research

Define a “target community” of potential buyers to consistently interact with

Develop a deep understanding of the customer’s business to challenge their thinking

Social Listening and Monitoring

Socially surround key accounts and people and “listen” to gather insight and knowledge

Use content aggregators, alerts and triggers for disciplined prospecting

Social Engagement and Opportunity Development

Establish connections based on common interests, friends and shared experiences

Develop a business case and stakeholder support to mobilize around a decision

Social Message Management and Publishing

Creating personalized content for your target market

Tailor your message to a wide range of customer stakeholders

Measurement

90 Day Challenge - set specific objectives and actionable commitments